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Research papers

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: George V. Vassiliou
Company: MEMRB
June 15, 1984
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Citation

Vassiliou, G. V. (1984a, June 15). How can we relate European standards to research in the Middle East?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-we-relate-european-standards-to-research-in-the-middle-east-